Driving change, improving health is Noaber's mission. It reflects our goal (improving health) to facilitate healthy and active living and thereby optimize quality of life for people, as well as the initiating and activating role Noaber plays (driving change). We enable new initiatives and then actively support them until others can and want to take over. Long term sustainability and development are paramount in this process.

The impact investments from Noaber Ventures are an instrument to help realize this mission. Noaber Ventures invests in companies, organizations and funds that make a meaningful contribution to people's health and pursue our Quadruple Aim in addition to generating a financial return.

Our main interest is in investing in young companies that are active in (as yet) non-institutionalized fields. This implies that the preconditions for a market (regulation, reimbursement, incorporation into protocols and guidelines, work processes, reimbursement, etc.) are not yet fully in place and investments must be made in order to create these preconditions.

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Theory of change

Transparency

When it comes to improving health, we focus on four impact aspects (the Quadruple Aim). Improving health, reducing healthcare costs per capita, improving the healthcare experience of patients, and the work experience of healthcare professionals.

To measure the extent to which we contribute to change, we examine eight different aspects: organizational development, organizational positioning, market development, embedding in (regular) funding, embedding in (working) protocols, system innovation, system improvement and scientific positioning.

Impact Framework

Our impact framework is based on the Quadruple Aim. Quadruple Aim is an approach developed to optimize the performance of health systems. It provides insight into the direct impact of investments in relation to Noaber's mission (intentionality). It also looks at the extent to which Noaber's contribution/funding makes a difference (added value). Noaber's added value lies in its focus on early-stage propositions in developing market segments that therefore have a higher risk profile and are less likely to be financed by traditional investors.

Impact monitoring
For investments, Critical Performance Indicators (CPIs) regarding intentionality are agreed upon that are in line with the Quadruple Aim framework. The selected CPIs are (1) quantitative, (2) available on a continuous basis from the primary process and (3) can be influenced by the management of the company. Added value is primarily considered in (follow-up) funding.

Impact management
The impact framework is part of and integrated into the total investment process of decision making, management and exit.

Noaber Impact Reports

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