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Together with public and private partners, Noaber is investing in an innovative approach for people facing complex social and health-related challenges.
Today marks the official launch of Stichting GelijkGezond – an important milestone endorsed by Queen Máxima and Minister Sophie Hermans in Zoetermeer. The launch marks the start of a new phase in tackling complex societal challenges through integrated support and outcome-driven collaboration.
For Noaber, this is a significant moment. From the very beginning, Noaber has been involved in the initiative. What started as philanthropic support through donations is now evolving into a strategic investment in this next phase, alongside Invest-NL, PFZW and Rabobank.
GelijkGezond focuses on people with low incomes who are dealing with multiple interconnected issues, including debt, health problems, housing insecurity and unemployment. Traditional support systems often fall short because they address these challenges separately.
At the heart of the approach are the so-called “doorbijters” – dedicated professionals who work across systems and sectors to support people holistically. Rather than operating through isolated service desks, they help individuals navigate healthcare, social support, debt assistance and employment services in an integrated way.
The financing model behind GelijkGezond is equally innovative. Municipalities and health insurers only pay when measurable results are achieved. This shifts the focus from processes and systems to meaningful impact in people’s lives.
Over the coming years, 2,000 residents in Delft, Dordrecht, Tilburg and Zoetermeer will receive support through the programme.
For Noaber, GelijkGezond demonstrates what becomes possible when organisations look beyond existing systems and choose collaboration centred around people’s real needs.
The investment aligns with Noaber’s ambition to contribute to solutions that create lasting and sustainable impact for society.
